About PEPR CLUB
We believe the story is the destination.
In a world of noise, true luxury is found in the quiet, intentional details. It is the story that draws guests in long before they arrive, and it’s the narrative that lingers long after they leave.
PEPR CLUB is for those who understand that public relations is not about the volume of coverage—it’s about the resonance of the message.
We don’t just pitch; we curate. We don’t just communicate; we advocate. Born from J.MAK HOSPITALITY, with years of deep-rooted experience in the world’s most coveted hospitality spaces, we operate as an extension of your brand—a partner who understands that every placement is a bridge between a vision and a life-changing cultural experience.
We are the heart of your brand’s story. And we invite you to join the conversation.
ABOUT CARRIE “PEPR” CULPEPPER
With a career defined by storytelling at the highest level—and shaped by years leading marketing and public relations at J.MAK HOSPITALITY—Carrie Culpepper launched PEPR CLUB to provide a more intentional, high-touch approach to public relations in the luxury travel space.
Culpepper is an award-winning communications strategist with a lifelong passion for travel, design, and the arts. Her two decades as a journalist and editor—with work appearing in The New York Times, Travel + Leisure, House Beautiful, and Architectural Digest—built a foundation in narrative that she now uses to shape the voice and media presence of the world’s most discerning brands. From her book, Nantucket: Classic American Style 30 Miles out to Sea, to her work with boutique hotels and global travel powerhouses like Travel Leaders Group (GTC), she has always been driven by one goal: finding the essential story, and the people who bring it to life.
Whether overseeing creative campaigns at J.MAK HOSPITALITY—where her work earned Magellan Awards for marketing and social media innovation—or guiding executive messaging for major hospitality leaders, Culpepper brings a veteran’s perspective to a boutique environment. She and J.MAK created PEPR CLUB to offer what the luxury industry needs most: to cut through the jargon with strategic insights, influential relationships and the kind of narrative care that turns brands into institutions.
Let’s develop your story.